Imagine your agency starts delivering results faster and at lower costs thanks to AI or automation.
Should you mention this to your clients?
If you mention that you are more efficient, they will expect (or even demand) your prices to be lower.
Does this mean you should lower your prices?
The results haven’t changed—why should the price?
I would even say the value has increased because you can now deliver results faster.
Your clients are paying for the outcomes, not your time or costs.
So keep your increased efficiency for yourself.
That’s your advantage.
Save the additional margin for your company instead.