How to make instructions as good as IKEA

Yesterday, I discussed why creating instructions like IKEA can help you reduce errors. But what makes IKEA instructions so good?

A typical IKEA instruction includes:

  • The end goal: Clearly describing the final result.
  • Warnings: Including potential hazards or important precautions. It can help ensure safety and prevent errors.
  • Things needed: A list of all materials, tools, or prerequisites needed to complete the task.
  • Clear guidelines: Made in 95% of pictures with arrows which minimizes reliance on text.
  • Step-by-step instructions: With only 1 or 2 things to do per step to avoid overwhelming the user.

Integrating the described elements can improve the quality and usability of our instructions.

Let’s take an example of making a cup of coffee with French Press.
Goal: A freshly brewed cup of coffee.
Warnings: Hot water can cause burns.
Things Needed: French press, coffee grounds, kettle, tablespoon, mug, tap water.

  1. Fill the kettle with tap water.
  2. Heat the water in the kettle until it reaches just below boiling.
  3. Place 2 tablespoons per cup of water into the French press.
  4. Slowly pour the hot water over the coffee grounds in the French press.
  5. Stir the mixture gently with a spoon 15 times to ensure all grounds are saturated.
  6. Place the lid on the French press with the plunger pulled all the way up.
  7. Set a timer for 4 minutes and let the coffee steep.
  8. After 4 minutes, press the plunger down for 30 seconds to separate the coffee grounds from the liquid.
  9. Pour the brewed coffee into your mug.
  10. Enjoy your coffee!

As you can see, these instructions break down the task into clear steps that make it easier to follow.

It would be even better if the instructions had a video or pictures attached. Including visual aids can enhance understanding.

Now, it’s your turn!

Respond to this email by sharing an instruction for a daily task or one of the tasks at your company. Try to incorporate the elements discussed. If possible, include visuals or suggest where they could be beneficial.

I can’t wait to see what you come up with.

PS If you are curious to take a look at an example IKEA instruction, here is one for a standing desk.