What if you had all the relevant data about your agency in one place?
- Revenue per client.
- The average time clients stay with you.
- The average lifetime value of a client.
- How the lifetime value changes over time.
- The number of clients you have at any given moment.
- Time spent per client.
- Your dependence on whale clients.
- The average ad spend.
- Etc.
I could go on and on.
If you plan your system well, automation can bring all the relevant data from all sources into one place.
And when you have all the data in one place, you gain the clarity to make strategic decisions instead of guesses.
If you could know three key metrics about your agency, what would they be?
How would they influence your decisions?