If you set up an alarm on your phone and it didn’t ring, would you trust it?
If it happened twice and made you miss an important event, would you continue using it?
I bet you’d either:
- change the alarm app
- change your phone
- buy an analog alarm clock
It’s the same with automation.
Automated systems can fail in many ways:
- CRMs that don’t remind about scheduled calls properly
- Email software that fails to send scheduled follow-ups
- Project management tools that fail to update task statuses
- Etc.
If your automation tools aren’t reliable, your team will lose trust and create inefficient workarounds.
To increase the likelihood that your employees trust your systems (and use them!):
- Plan the system and processes before implementation
- Cover edge cases to decrease the chance of errors
- Build feedback loops so people know what’s going on and how to solve problems
Otherwise, why invest in tools that nobody is going to use?